![]() "The Look Book," a collection of photographs of fashion-conscious New Yorkers originally published in New York Magazine, came out last September, and one of its subjects is already a star: André J., a bearded cross-dresser, graced the November cover of French Vogue. (Schuman needn't be too worried about the competition: he has a monthly page in GQ and two book deals in the works, and last week's opening of a show of images from his blog drew a line down the block.) Bloggers say their sites (Street Peeper, Last Night's Party, Fashionista and Stylesight, to name a few) are both creating and responding to interest in street fashion. Schuman is part of a growing group of bloggers posting pictures of fashion as worn by real people around the world. The image, when posted on Schuman's blog, The Sartorialist, draws more than 70 comments about the coat: a good response, but hardly unusual-a single photo on the site can attract posts from hundreds of fashion-savvy commenters, who hotly debate the length of a jacket cuff or the fold of a pocket square. But ultimately he decides her look is "a little too Nordstrom." Instead, he shoots a bearded man wearing a brown puffer coat that cinches at the waist. He spots a promising model: a girl with long, shiny hair, wearing high heels midday on a Saturday-two signs, he says, of a fashionista. Scott Schuman is prowling SoHo, camera over his shoulder, looking for subjects for his photo blog of street fashion. ![]()
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